First Shift  |  AutoNews Now  |  Auto Shows  |  Interviews  |  Special Reports  |  PACE Awards
 

Front & Center With Ford's Jim Farley

September 9, 2011 - 12:01 am ET

Ford will make its move into electric vechicles this year with an electric-powered focus. It will be followed by the C-Max Hybrid and C-Max Energi plug-in next year. Ford's Jim Farley says EV's will draw new types of customers and require a different marketing strategy than mainstream vehicles. A print version of our conversation with Farley appears in the Sept. 12 edition of Automotive News.



COMMENTS

Readers are solely responsible for the content of the comments they post here. Comments are subject to the site's terms and conditions of use and do not necessarily reflect the opinion or approval of Automotive News. Readers whose comments violate the terms of use may have their comments removed or all of their content blocked from viewing by other users without notification.

Other Video

  1. Nissan and General Electric's Smart GridNissan and General Electric's Smart Grid Experts say that one of the keys to the success of electric cars is the so-called smart grid. ...
  2. Selling Chryslers in IraqSelling Chryslers in Iraq Former Chrysler sales chief Gary Dilts and Shakir Alkhafaji are co-owners of the only two Chrysler dealerships in Iraq. ...
  3. 2012 PACE Award Winners2012 PACE Award Winners The 18th annual Automotive News PACE Award winners, announced April 23, 2012. ...
  4. More Video


 
Advertising