| RESULTS | Monthly Average |
|---|---|
| Page views | 3,504,382 |
| Visits | 914,275 |
| Page Views/Visits | 3.8 |
| Monthly Unique Visitors | 375,747 |
| Average Time on Site | 11:17 |
Source: HBX, October 2008 — September 2009
My staff and I try to watch Automotive News TV daily. If by chance we miss it, we'll just go back to that prior e-mail to see it. We found there's a pulse in your newscasts that gives us an overall feel of what's going on out there. Even though there's been a reduction in our business, it makes us feel good that we are nowhere close to the national numbers (knock on wood).
Thanks again for the newscasts.
- Brad
- New Car Sales Manager
- Dodge Chrysler Jeep Dealership
As we go into "hunker down" mode on the Manheim Used Car Market Report, it seemed like a good time to let you know how INVALUABLE your site is to stay on top of everything. I visit five automotive sites first thing each day--but there is only one of those that I also visit throughout the day. I spend more time on your site than the other four combined. Your bulletins and end of the day daily summaries are crisp, concise and comprehensive.
GREAT STUFF!
- George Largay
- Director of Communications
- Manheim Auctions
Your digital edition is well done and I like it. In this world where print media has been on the decline for years beginning with the decline of newspapers, it is refreshing to see you and your Automotive News team taking a proactive step to give real-time exposure to your comments, the featured stories, news events and the advertisers.
- Raymond C. Nichols
- Chairman of the Board
- BSC America Companies
Autonews.com Advertising
2010 autonews.com Opportunities
> Home Page/ Run of Site
> Monthly/Category Sponsorships
> Daily/Weekly E-Mail
> Automotive News TV
This multi-element, brand-building platform is highlighted
by a four-minute daily newscast that airs every weekday afternoon
on autonews.com. The newscast features the lead stories of the day,
brought to you by Tom Worobec. In 2009, sponsors averaged 537,600
impressions and 718 clicks making this a powerful marketing tool.
Sponsors receive:
- A 15-second pre-roll video ad
- A logo on the autonews.com home page
- An exclusive 728 x 90 leaderboard on the e-mail alert that is sent daily to 92,000 registrants
- A 728 x 90 leaderboard on the video player
- An optional 300 x 250 ad on the video player
> Week in Preview
Every Sunday, Automotive News Editor Jason Stein offers his video perspective on the biggest news stories in the upcoming issue of Automotive News while looking at the hottest automotive stories that took place over the weekend.
This interactive media combination of video and e-mail newsletter will certainly become a must-see product for the 100,000 Web registrants of Automotive News. The sponsorship package offers 130,000 impressions to advertisers.
> Digital Edition
A growing number of Automotive News subscribers
are opting to go green and receive their weekly newspaper as a digital
edition. As the Digital Edition exclusive sponsor, you receive the
full page opposite our front cover for your marketing message.
Bonus: Audio, video or flash animation capabilities are available
with this ad position. Other benefits include:
- A logo and sponsorship mention on the autonews.com home page
- An ad in the e-mail alert that is sent to more than 28,000 subscribers
- BONUS: The ability to send a complimentary copy of the digital edition with your ad to up to 5,000 additional e-mail addresses
> Finance and Insurance Special Report
The F&I world is changing constantly, and staying up-to-date is critically important. Every Wednesday, Automotive News will help 25,000 F&I managers, dealer principals, as well as bank and insurance executives, stay current with this highly-targeted weekly e-mail newsletter - the Finance & Insurance Report. If you are targeting the top F&I decision makers, this is the product for you.
> U.S. Sales Report
Automotive News compiles the very popular U.S. sales numbers into one easy-to-read e-mail, the U.S. Sales Report. This valuable data is packaged with analysis from the award-winning Automotive News editorial team and advertising from the newsletter's sponsors. This exciting e-mail product is distributed monthly to 82,000 e-mail registrants.
> Additional Sponsorships
Event Sponsorships—
To stand out at a major industry event, be an event sponsor on autonews.com and your ad will appear alongside the latest news and information being made at the show. An added benefit is your ad will be archived alongside this content for one year. Top tier sponsorships include North American International Auto Show, NADA and the CAR Management Briefing Seminar, plus other related industry events.
Open House Sponsorship—
If you're looking for maximum visibility, then sponsor one of our three Open Houses in 2010. As the Open House sponsor, you are the ambassador of autonews.com by providing free access to all visitors during your sponsorship week. As sponsor, you are given multiple, high visibility ad positions in the promotion leading into and during your sponsorship.
Career Center/Data Center—
Two ad positions are available for your message on these robust reader areas of the autonews.com site.
Weekly E-mail Category Sponsorships—
Your ad will be adjacent to specific content areas such as editor's picks, dealers, OEM, marketing, China, people, columnists, final assembly and service & parts.
Thought Leadership Box—
If you have intellectual assets you'd like to market, the Thought Leadership Box is a text advertising element that promotes sponsor articles, case studies, presentations or multimedia elements related to a specific topic. Presented alongside related Automotive News articles, this customizable box is easily updated by the sponsor to achieve maximum results.
Breaking News Alerts—
For the most up-to-date automotive information as news breaks, Automotive News sends alerts to 53,600 registrants.
2010 autonews.com Audience
autonews.com delivers results
Automotive News delivers a suite of online products to keep the auto industry informed and up-to-the-minute on all the breaking news. At the heart of our digital offerings is a vibrant Web site and a host of e-mail products.
Consider these highlights:
- A team of 50 reporters and editors worldwide ensures the journalistic excellence found in our print newspaper also resonates through our many online products
- 68% of autonews.com Web registrants are management level and above
- 8% of surveyed Web users are also Automotive News print subscribers
- 66% visited the site more than once per week — 35% visited every day
- autonews.com is one of the very few Web sites that voluntarily participates in regular audits by ABC Interactive
2010 autonews.com Rates
| Ad Element | Ad Size (in pixels) |
Time Period |
Guaranteed Impressions |
2010 Net |
|---|---|---|---|---|
| Homepage Top Leaderboard | 728 x 90 | Weekly | 150,000 | $7,500 |
| Homepage Medium Rectangle | 300 x 250 | Weekly | 150,000 | $7,000 |
| Homepage Branding Bar | 300 x 100 | Monthly | 600,000 | $8,750 |
| Homepage Half Page | 300 x 600 | Weekly | 150,000 | $5,250 |
| Homepage Breaking News Combo | 300 x 100 / 728 x 90 | Weekly | 300,000 | $4,750 |
| Run of Site Top Leaderboard | 728 x 90 | Monthly | 200,000 | $9,250 |
| Run of Site Branding Bar | 300 x 100 | Monthly | 1,000,000 | $12,750 |
| Run of Site Lower Leaderboard | 728 x 90 | Monthly | 500,000 | $4,500 |
| OEM Category Medium Rectangle | 300 x 250 | Monthly | 100,000 | $7,750 |
| OEM Category Half Page | 300 x 600 | Monthly | 100,000 | $5,750 |
| Retail Category Medium Rectangle | 300 x 250 | Monthly | 50,000 | $4,000 |
| Retail Category Half Page | 300 x 600 | Monthly | 50,000 | $3,000 |
| Marketing Category Medium Rectangle | 300 x 250 | Monthly | 10,000 | $1,500 |
| Marketing Category Half Page | 300 x 600 | Monthly | 10,000 | $1,500 |
| Weekly E-mail Top Leaderboard | 728 x 90 | Weekly | 30,000 | $2,000 |
| Weekly E-mail Text ad | 50 words & logo | Weekly | 30,000 | $1,000 |
| Weekly E-mail Mid Leaderboard | 728 x 90 | Weekly | 30,000 | $750 |
| Weekly E-mail Category - Editor's Picks | 300 x 250 | Weekly | 30,000 | $1,500 |
| Weekly E-mail Category - OEM | 300 x 250 | Weekly | 30,000 | $1,500 |
| Weekly E-mail Category - Dealers | 300 x 250 | Weekly | 30,000 | $1,500 |
| Weekly E-mail Category - Marketing | 300 x 250 | Weekly | 30,000 | $500 |
| Weekly E-mail Category - China | 300 x 250 | Weekly | 30,000 | $500 |
| Weekly E-mail Category - People | 300 x 250 | Weekly | 30,000 | $500 |
| Weekly E-mail Category - Columnists | 300 x 250 | Weekly | 30,000 | $500 |
| Weekly E-mail Category - Final Assembly | 300 x 250 | Weekly | 30,000 | $500 |
| Weekly E-mail Category - Remarketing | 300 x 250 | Weekly | 30,000 | $1,000 |
| Weekly E-mail Category - Auto Show | 300 x 250 | Weekly | 30,000 | $500 |
| Weekly E-mail Category - F&I | 300 x 250 | Weekly | 30,000 | $500 |
| Weekly E-mail Category - Green Car | 300 x 250 | Weekly | 30,000 | $500 |
| Weekly E-mail Category - IT | 300 x 250 | Weekly | 30,000 | $500 |
| Weekly E-mail Category - Service & Parts | 300 x 250 | Weekly | 30,000 | $500 |
| Daily E-mail Top Leaderboard | 728 x 90 | Weekly | 120,000 | $4,250 |
| Daily E-mail Medium Rectangle | 300 x 250 | Weekly | 120,000 | $3,500 |
| Daily E-mail Text Ad | 50 words & logo | Weekly | 120,000 | $1,500 |
| Daily E-mail Mid Leaderboard | 728 x 90 | Weekly | 120,000 | $1,500 |
| Breaking News Alerts Top Leaderboard | 728 x 90 | Monthly | 300,000 | $7,750 |
| Breaking News Alerts Medium Rectangle | 300 x 250 | Monthly | 300,000 | $7,250 |
| Breaking News Alerts Lower Leaderboard | 728 x 90 | Monthly | 300,000 | $3,250 |
| Automotive News TV Sponsorship | 15 sec. preroll, 728 x 90, logo, 300 x 250 | Weekly | 500,000 | $8,250 |
| Week in Preview TV Sponsorship | 15 sec. preroll, 728 x 90, logo 300 x 250 |
Weekly | 130,000 | $4,500 |
| First Shift TV Sponsorship | 15 sec. preroll, 728 x 90, logo 300 x 250 |
Weekly | 500,000 | $8,250 |
| Finance & Insurance Report Top Leaderboard | 728 x 90 | 11-week cycle | 75,000 | $12,000 |
| Finance & Insurance Report Medium Rectangle | 300 x 250 | 11-week cycle | 75,000 | $12,000 |
| Finance & Insurance Report Mid Leaderboard | 728 x 90 | Weekly | 7,500 | $750 |
| Finance & Insurance Report Mid-Medium Rectangle | 300 x 250 | Weekly | 5,000 | $750 |
| Finance & Insurance Report Lower Leaderboard | 728 x 90 | Weekly | 5,000 | $400 |
| US Sales Report Top Leaderboard | 728 x 90 | Monthly | 300,000 | $18,000 |
| US Sales Report Medium Rectangle | 300 x 250 | Monthly | 300,000 | $18,000 |
| US Sales Report Mid Leaderboard | 728 x 90 | Monthly | 300,000 | $12,000 |
| US Sales Report Mid Rectangle | 300 x 250 | Monthly | 300,000 | $12,000 |
| US Sales Report Lower Leaderboard | 728 x 90 | Monthly | 300,000 | $6,000 |
| Digital Edition Sponsorship | 728 x 90, logo, 852 x 1050 | Weekly | 400,000 | $5,500 |
| Digital Edition Ad Jolting | n/a | Weekly | Weekly | $500 net |
| Open House Sponsorship | 300 x 250; 728 x 90 | Weekly | 750,000 | $11,500 |
| Data Center Medium Rectangle | 300 x 250 | Monthly | 50,000 | $2,750 |
| Data Center Half Page | 300 x 600 | Monthly | 50,000 | $2,750 |
| Data Center Lower Leaderboard | 728 x 90 | Monthly | 50,000 | $1,250 |
| Thought Leadership Box | Varies | Monthly | $7,750 | |
| Career Center Medium Rectangle | 300 x 250 | Monthly | 200,000 | $2,500 |
| Career Center Half Page | 300 x 600 | Monthly | 200,000 | $2,000 |
| NAIAS Sponsorship Top Leaderboard | 728 x 90 | Ads in these sections remain up for one year | $9,500 | |
| NAIAS Sponsorship Medium Rectangle | 300 x 250 | $3,750 | ||
| Traverse City MBS Sponsorship | 300 x 250 | $4,250 | ||
| Other Events (New York/Chicago Auto Shows) | 728 x 90 | $4,500 | ||
| Other Events (New York/Chicago Auto Shows) | 300 x 250 | $1,500 |
2010 autonews.com Specs
Rich Media Specs
Web site Advertising
Formats: jpg, gif, animated gif, swf
- If sending flash, save in version 7 or lower and refer to: www.craini2i.com/flash/single-click.html
- Please ask prior to signing contract if interested in serving any other type of rich media ads to see if ad type is offered or possible
- No looping restrictions
- Only user-initiated sound allowed
- Supply URL to link ad File Size: maximum file size is 20k for jpg and gif and 50k for flash
E-mail Advertising
Formats: jpg, gif, animated gif (NO FLASH)
- Flash files and other rich media ads are not allowed on emails
- Please ask prior to signing contract if interested in serving any other type of rich media ads to see if ad type is offered or possible
- Only user-initiated sound allowed
- Supply URL to link ad
File Size: maximum file size is 20k for jpg and gif