BLOG: Bradford Wernle
Ford's blue oval goes dark and draws some coveted coastal eyeballs
Posted 4:30 pm U.S. ET, May 14
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That’s why, in Jim Farley’s view, Ford must use unconventional tactics to get noticed, particularly by consumers in U.S. coastal areas, who have overwhelmingly pr ...
Continue reading "Ford's blue oval goes dark and draws some coveted coastal eyeballs" » May 14, 2012 4:30 pm U.S. ET
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There are limits to Ford's 'Power of Choice'
Posted 4:12 pm U.S. ET, April 13A reader wrote us a hopeful note this week, saying he had recently spotted what appeared to be a station wagon version of the 2013 Ford Fusion being driven in suburban Detroit. He wondered whether Ford would sell a wagon version of the Fusion in America.
The answer is a firm “No.”
What the reader pr ...
Continue reading "There are limits to Ford's 'Power of Choice'" » Apr 13, 2012 4:12 pm U.S. ET Post Comment | Permalink
Must Lincoln be global? Perhaps China is enough
Posted 3:12 pm U.S. ET, April 3Does Lincoln need to be a global luxury brand to survive?
The answer is a strong “maybe,” tilting toward “yes,” though nobody at Ford Motor Co. will go out on a limb and say exactly what the long-term global plan is for the brand, which is undergoing its latest attempt at rejuvenation.
M ...
Continue reading "Must Lincoln be global? Perhaps China is enough" » Apr 3, 2012 3:12 pm U.S. ET Post Comment | Permalink
Super Duty pickups to get MyFord Touch -- with real knobs, buttons
Posted 2:02 pm U.S. ET, March 9DETROIT -- Ford Motor Co. said today it is rolling out its MyFord Touch infotainment system on its 2013 F-series Super Duty pickups, due in dealerships late this year.
That's big news because the F series is Ford's biggest selling vehicle by far, and MyFord Touch has been the company's biggest headache.
Ford's ...
Continue reading "Super Duty pickups to get MyFord Touch -- with real knobs, buttons" » Mar 9, 2012 2:02 pm U.S. ET Post Comment | Permalink
Lithia's DeBoer to Republicans: Give Obama some credit
Posted 1:20 pm U.S. ET, Feb. 6LAS VEGAS -- Sid DeBoer recently stood up in front of a Rotary Club meeting in Medford, Ore., and thanked the man he believes should get a big share of the credit for the current prosperity of his Lithia Motors Inc.
His audience wasn’t fully prepared for the name of the person DeBoer wanted to thank -- a controversial figure in the auto deale ...
Continue reading "Lithia's DeBoer to Republicans: Give Obama some credit " » Feb 6, 2012 1:20 pm U.S. ET Post Comment | Permalink
Cuba still lives in Florida Ford dealer's heart
Posted 6:33 pm U.S. ET, Feb. 4LAS VEGAS -- Florida Ford dealer Gus Machado hasn't set foot in his native Cuba since January 1960.
Machado, who had first moved to the United States in 1949 to go to military school in North Carolina, had returned often to the country during the 1950s to visit his family and to sell a few used cars he took over by ferry from Key West. But the youn ...
Continue reading "Cuba still lives in Florida Ford dealer's heart" » Feb 4, 2012 6:33 pm U.S. ET Post Comment | Permalink
In Jamaica, Toyota rules the road -- ruts and all
Posted 12:01 am U.S. ET, Dec. 30When I arrived in Jamaica this month for a weeklong holiday, I realized pretty quickly that one automotive brand rules the landscape: Toyota.
Like Japan and the United Kingdom, among other places, Jamaica is a country where they drive on the left with the steering wheel on the right. Many cars come direct from Japan to Jamaica unmodified.
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Continue reading "In Jamaica, Toyota rules the road -- ruts and all" » Dec 30, 2011 12:01 am U.S. ET Post Comment | Permalink
North Korean leader's last ride was on a Lincoln
Posted 12:33 pm U.S. ET, Dec. 28In life, North Korea's Kim Jong Il ranted against the running-dog capitalists of the United States.
But the Dear Leader rode to his final resting place atop a conspicuous product of American industry -- a 1975 or 1976 Lincoln Continental limousine hearse.
Unlike some of North Korea's slanted, often gruesome ant ...
Continue reading "North Korean leader's last ride was on a Lincoln" » Dec 28, 2011 12:33 pm U.S. ET Post Comment | Permalink
The main bout in L.A.? Ford Escape vs. Honda CR-V
Posted 10:36 am U.S. ET, Nov. 18LOS ANGELES -- The heavyweight bout at this year's Los Angeles show took place in West Hall of the Convention Center in the entry level SUV class.
On the left, just inside the door, was the new 2012 Honda CR-V, California's top selling vehicle and a perennial contender for leadership in the category nationally. On the right, just across the walkway ...
Continue reading "The main bout in L.A.? Ford Escape vs. Honda CR-V " » Nov 18, 2011 10:36 am U.S. ET Post Comment | Permalink
How quality chief Betts guided Chrysler's dramatic rise in reliability
Posted 3:40 pm U.S. ET, Oct. 25Want a two-word explanation for Chrysler's dramatic improvement in the Consumer Reports annual reliability survey in 2011? A good answer would be: Doug Betts.
Betts is Chr ...
Continue reading "How quality chief Betts guided Chrysler's dramatic rise in reliability" » Oct 25, 2011 3:40 pm U.S. ET Post Comment | Permalink
Not the ol' union hall -- it's the UAW's internal debate on Facebook
Posted 4:13 pm U.S. ET, Oct. 21To read the “UAW Chrysler Talks” Facebook page is to peer into the hearts and minds of union members agonizing very publicly over their hopes and fears for the future.
It makes for some fascinating reading because these debates were formerly c ...
Continue reading "Not the ol' union hall -- it's the UAW's internal debate on Facebook " » Oct 21, 2011 4:13 pm U.S. ET Post Comment | Permalink
