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In 1969, Consumer Reports gave the Subaru 360 a rare designation: "not acceptable." Oh, and the magazine also called it "the most unsafe car on the market."
How Subaru found the key to U.S. market; Wrestler John Cena moves to quash Ford lawsuit; NHTSA stretched too thin?; Trump's GM Korea boast; Jeep ad riles fish fans.
When the new Subaru Ascent reaches dealers this summer, it will be priced well below its competition in the three-row, all-wheel-drive crossover segment, while becoming the brand's most expensive crossover or wagon.
Here's a timeline of notable events, sales figures, advertising campaigns and vehicle launches during Subaru of America's first 50 years in the U.S.
The rising cost of doing business in North America is taking a toll on Subaru's profitability.
Subaru of America, the Japanese automaker celebrating its 50th anniversary in the U.S. this year, may appear to be unstoppable at the moment. But that hasn't always been the case.
Malcolm Bricklin's most lasting contribution to the auto industry came in the 1960s, when he co-founded Subaru of America with business partner Harvey Lamm.
Detroit might not have been the easiest place to open a Japanese brand dealership in the 1970s, but Hodges Subaru has thrived.
Subaru of America's 50th anniversary is a perfect time to contemplate what has made this brand so successful.
It was Tim Mahoney — now Chevy's global marketing chief — who brought the love to Subaru in 2007.
Subaru of Indiana Automotive has mirrored the brand's sales growth in the U.S. since it opened.
Before Subaru of America found "Love," the company endured nearly 40 years of advertising heartbreak.
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